Microsoft CRM in Marketing Automation

You can handle different types marketing campaigns through Microsoft CRM
Advertisement
Event
Direct
Custom .. Etc

Microsoft CRM has Clasifed Direct marketing activities as follows

Research

Content Preparation

Target marketlist creation

Lead Qulification

Content Distribution

Direct Intial Contact

Direct Follow-up Contact

Reminder Distribution

Research:

What is market research :

Marketing information is source to do start any further activity in marketing process. Let us see the detention of this process.
”Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors and the market.” [ref: http://en.wikipedia.org/wiki/Market_research ]

How Microsoft CRM Can help in Market Research:

Gathering information:
If you are the first time user of MS CRM there is nothing to do research
using MS CRM, you need to find your own ways to gather data and information about customers.
Once you prepared the list MS CRM effectively organize this information so that you can easyly prepare the marketing list for further campaigns.

Recording and Analyzing Information:
MS CRM helps extremely well in executing this activity using its Account and Contact information structure.
Will continue my next post on further activities of marketing available in MS CRM