CRM Search Engine

Hi folks

I have collected the leading crm vendor list and made a custom search engine. This search engine will provide you with information from crm vendors only. There wont be any bloggers or scrap articles in the search results. Following is the list of vendors i have included if your familiar with any other good CRM sources please share the same and make this search engine worthy.

Information sources of this search

http://crm.dynamics.com/
http://www.oracle.com/siebel
http://www.peoplesoft.com
http://www.salesforce.com/
http://www.netsuite.com
http://www.maximizer.com/
http://www.goldmine.com/
http://www.onyx.com/
http://www.commence.com/
http://www.sugarcrm.com

Regards
Jax

Microsoft CRM in Marketing Automation

You can handle different types marketing campaigns through Microsoft CRM
Advertisement
Event
Direct
Custom .. Etc

Microsoft CRM has Clasifed Direct marketing activities as follows

Research

Content Preparation

Target marketlist creation

Lead Qulification

Content Distribution

Direct Intial Contact

Direct Follow-up Contact

Reminder Distribution

Research:

What is market research :

Marketing information is source to do start any further activity in marketing process. Let us see the detention of this process.
”Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors and the market.” [ref: http://en.wikipedia.org/wiki/Market_research ]

How Microsoft CRM Can help in Market Research:

Gathering information:
If you are the first time user of MS CRM there is nothing to do research
using MS CRM, you need to find your own ways to gather data and information about customers.
Once you prepared the list MS CRM effectively organize this information so that you can easyly prepare the marketing list for further campaigns.

Recording and Analyzing Information:
MS CRM helps extremely well in executing this activity using its Account and Contact information structure.
Will continue my next post on further activities of marketing available in MS CRM

Role of CRM in Business Process

CRM appears in of the following to tasks

1.Customer information Collection
2.Using the customer information to improve the performance of the campaigns.



MS CRM actively participates in the following activities

1. Marketing
2.Sales Management
3.Customer Services Management
4.Customer service scheduling

SAP CRM actively participates in the following activities

1.Marketing
2.Sales
3.Service
4.Partner Channel Management
5.Customer Interaction
6.Business Communication Management
7.Real time offer management.

Salesforce:

1.Sales
2.Marketing
3.Callcenter
4.Google Adwords
5.Ideas
6.Appexchange: On demand Business Application



we can see from data that who ever be the vendor there are some common functionalites like sales force management, marketing management.

Vendors are trying to reduce the burden on executives by providing excellent user interfaces to do the
activities stated above. Vendors who are covering all the aspects in the process are winning the game in current trends especially salesforce is doing extremely well by integrating the google adwords feature into their crm packge.

Will continue my next post explaining each and every module individually.

CRM Definition

Let me start my first post with the definition of CRM , I know that it is waste of time to remind the people regarding the abbreviation of CRM as Customer Relationship Management.

When I have started learning CRM the first and foremost question raised was what is the role of CRM in Business. I thought it is one of the module in marketing service. It doesn’t took much time to come out of that opinion after seeing the following definitions

“Business strategy designed to reduce costs and increase profitability by solidifying customer loyalty.”

“It's a strategy used to learn more about customers' needs and behaviours in order to develop stronger relationships with them.”

But these definitions didn’t explain where crm comes in the business process, I didn’t mean that these definitions are not correct but I wanted a definition which includes the role of crm in the business process.

Following is a very good definition which reduced my thirst.

“CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. “

Will continue sharing my experience on the "role of CRM" in different areas.

CRM Blog Info Author Introduction

I am Jax , doing in web marketing for the last 3 years, I have been comparing and trying to integrate the various CRM products offered by the vendors. I thought it would be a good idea

to share the knowledge which I gain during this process . Please avail the information if it is useful and feel free to correct if my perception goes wrong during my posting. I would also feel glad if you can suggest the topics on CRM to blog on.