CRM Definition

Let me start my first post with the definition of CRM , I know that it is waste of time to remind the people regarding the abbreviation of CRM as Customer Relationship Management.

When I have started learning CRM the first and foremost question raised was what is the role of CRM in Business. I thought it is one of the module in marketing service. It doesn’t took much time to come out of that opinion after seeing the following definitions

“Business strategy designed to reduce costs and increase profitability by solidifying customer loyalty.”

“It's a strategy used to learn more about customers' needs and behaviours in order to develop stronger relationships with them.”

But these definitions didn’t explain where crm comes in the business process, I didn’t mean that these definitions are not correct but I wanted a definition which includes the role of crm in the business process.

Following is a very good definition which reduced my thirst.

“CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. “

Will continue sharing my experience on the "role of CRM" in different areas.

CRM Blog Info Author Introduction

I am Jax , doing in web marketing for the last 3 years, I have been comparing and trying to integrate the various CRM products offered by the vendors. I thought it would be a good idea

to share the knowledge which I gain during this process . Please avail the information if it is useful and feel free to correct if my perception goes wrong during my posting. I would also feel glad if you can suggest the topics on CRM to blog on.